The Blooms Family Commercial
Client: Haven Life
Commercial / Art direction
As a fully-digital insurance brand, they optimize for the busy lives of their customers better than traditional insurance customers and needed a way to remind customers that with each new life event should come a new insurance quote. To build on previous year’s “Celebrate Twice” campaign message, we were tasked to create a custom commercial while shifting the messaging from price to ease and convenience.
Characters Development
Taking inspiration from 3D clay models, we added realistic textures while preserving the characters' stylization. Starting with Emily’s denim dungarees, intricate fabric details were introduced to distinguish our work from standard computer renders. This fusion of handcrafted charm with modern 3D technology creates a distinctive and immersive visual style.
