Seize the Holiday
Client: Affirm
Advertising / Art direction / Interactive design
Holiday shopping can exasperate feelings of obligation, stress, and more. According to Sesamecare, in 2021 3 in 5 Americans felt their mental health was negatively impacted by the holidays — a trend that has increased year-over-year. Our goal for this campaign is to give customers the confidence and financial flexibility to handle every part of their holidays. The campaign was set to launch just head of “Turkey 5”, and was tasked with highlighting the exclusive Buy Now, Pay Later partnership between Affirm and Amazon.
Mini Shoppable videos
A series of 3 interactive shopping videos featuring different themes of shoppable products and characters. With Affirm and Amazon, customers can finally take control of their personal holiday ambitions, empowering them to shop with flexibility. The videos are meant to hook the viewer, bring them into the experience, and set up the quick access to add products to their Amazon cart directly.
Interactive Quiz
To make holiday shopping even easier, an interactive quiz was designed to help customers to pick the most suitable gift for their loved ones.
Gamified Screensaver
To increase the exposure of this campaign other than media drivers, we gamified the Fire Tablet wakescreen for a fun and unique unlocking experience.