Defining the strategy and design direction for the next generation of brands.

From clarifying positioning to defining visual identity, I help organizations make smarter design decisions to turn complex visions into clear, impactful realities.

Promotion for Amazon Music with the message 'Together we are louder than cancer' over a collage of various people, including men and women, some in casual and some in fashionable attire, with a dark background.
Promotion for Amazon Music with the message 'Together we are louder than cancer' over a collage of various people, including men and women, some in casual and some in fashionable attire, with a dark background.

Award-Winning Campaign

Louder than Cancer

We turned the sounds of cancer cells being destroyed into a rallying cry and chorus of hope. Together with 39 artists, we blended their voices with 'The Most Beautiful Sound,' creating an anthem that drowns out cancer's deafening whisper and proves that together, we are louder than cancer.

Client
ASCO, Amazon Music

Year
2025

Learn more

Selected brands & collaborations

A hand holding a smartphone displaying the Amazon Pay app logo on an orange background.

Amazon Pay
Agentic wallet solution that solves businesses’ and customers’ needs

Two women sitting inside a vehicle, one looking at the camera with a serious expression, the other with her eyes closed, with text overlay that reads 'When you can't say it, play it'. Logos for ad council, Sound It Out, Amazon Music at the bottom.

When you can’t say it, play it
Interactive experience leveraging music to help teens to discuss their mental health

Notification from Avis Rent-a-Car showing that an order for a rental car with the license plate 7NK2038 is on its way. The notification includes a red progress bar, a red car illustration, and a button labeled 'Ready for pick up.' The background is red.

Avis: Trunk Delivery
Avis app reimagined, delivering your Amazon cart to your rental car trunk

Living room decorated with Christmas lights, a woman sitting on a leather sofa smiling, with the text "Seize the holidays" in neon style and "affirm" logo at the top.

Affirm: Seize the Holiday
Personalized shopping experience that reduces stress during holiday season

Blue background with travel-themed illustrations including trees, a life preserver, a street lamp, a trail sign, a palm tree, a yellow taxi, and an umbrella. Central text reads 'discover the idea of you' with Booking.com and Prime logos.

Booking.com: Travel the Show
TV & Web Interactive Experience that inspires you to travel to your favorite show

Planit's logo in glass effect floating in the middle of the image.

Planit
Building a financial brand around life, not finance

Close-up of a smartphone screen displaying app icons such as Calendar, Photos, Camera, Maps, Clock, Weather, News, Home, Notes, Stocks, and Reminders against a purple background. Part of the phone's top edge and a blue gradient background are visible.

Grantit
Rebrand for a Fintech startup in Hong Kong

Animated scene of two adults and two babies in a colorful living room with yellow walls, featuring hanging bird decorations, a picture frame, a blue sofa, a wooden cabinet, and a potted plant.

Haven Life Commercial
A custom commercial for a fully digital insurance brand

Outdoor wedding ceremony set up at a Marriott hotel, with rows of white chairs and floral arrangements, under a modern architectural structure with a view of the hotel building and mountains in the background.

Marriott Weddings
Wedding brand identity for Ocean Park Marriott Hotel in Hong Kong

A solid orange background with no distinct objects or features.

MyBase
Brand identity for a co-working space in Hong Kong

Photograph of the storefront with illuminated sign reading 'BAGIO' in modern black letters against a white backdrop, showing the entrance to a retail or dining establishment in a mall or shopping area.
Photograph of the storefront with illuminated sign reading 'BAGIO' in modern black letters against a white backdrop, showing the entrance to a retail or dining establishment in a mall or shopping area.

Bagio
Creative direction for a leather goods brand

A map of the United States showing searching data points for various cities across the country.

Verizon
Interactive design system that turn a complex website into a story-driven experience

Modern multistory building at Odin Hills in Hanazono Niseko during winter, with snow in the foreground and warm interior lighting.

Odin Hills
Editorial site for a luxury skiing resort in Japan

Brand Partners

Unicef

Booking.com

Subway

Expedia

Marriott

GEICO

Ad Council

Amazon Music

Affirm

Avis

Venmo

Disney

Discover

Verizon

Universal Studios

Amazon

Haven Life

Unicef Booking.com Subway Expedia Marriott GEICO Ad Council Amazon Music Affirm Avis Venmo Disney Discover Verizon Universal Studios Amazon Haven Life