Hong Kong Marriott Hotel

Client: Marriott

Design Agency: Brandcraft

Project Link: http://www.brandcraft.hk/project/marriott

Branding / Marketing Strategy

Collaborated with BrandCraft, a design studio in Hong Kong, to create a campaign for Hong Kong Ocean Park wedding events. The new branding was inspired by the ocean and mother nature as to reflect their support over the sustainability of the environment. Overall design system was chose to reminiscent an earthy yet feminine tone. The design was applied throughout their marketing collaterals (brochure, stationery system, presentation deck, wedding invitation etc) and advertisements which will be further developed by Marriott’s in house designers in the future. Part of the design was being apply throughout the wedding marketing collaterals at Marriott Hotels in other countries.

Deliverables

• Brand Identity

• Color palette

• Patterns & Icon System

• Marketing Materials

• Digital Design Assets

• Brand Guidelines