Bagio

Branding / Creative Direction

Bagio is a leather goods brand founded in 2018 in Hong Kong. The brand celebrates high-quality, timeless and minimal design at a friendly cost. Materials are carefully sorted in consideration of functionality and longevity.

We hope to connect the brand and customers by adding a personal aspect throughout the whole shopping experience, including adding customers’ first names to the tags, handwriting thank you cards, and providing personalization service. Personifying the brand brings out a sentimental value and builds a stronger bond between the brand and the customers.

Deliverables