Defining the strategy and design direction for the next generation of brands.
From clarifying positioning to defining visual identity, I help organizations make smarter design decisions to turn complex visions into clear, impactful realities.
Award-Winning Campaign
Louder than Cancer
We turned the sounds of cancer cells being destroyed into a rallying cry and chorus of hope. Together with 39 artists, we blended their voices with 'The Most Beautiful Sound,' creating an anthem that drowns out cancer's deafening whisper and proves that together, we are louder than cancer.
Year
2025
Client
ASCO, Amazon Music
Amazon Pay
Agentic wallet solution that solves businesses’ and customers’ needs
When you can’t say it, play it
Award-winning interactive experience leveraging music to help teens to discuss their mental health
Affirm: Seize the Holiday
Personalized shopping experience that reduces stress during holiday season
Avis: Trunk Delivery
Avis app reimagined, delivering your Amazon cart to your rental car trunk
Booking.com X The Idea of You: Travel the Show
TV & Web Interactive Experience that inspires you to travel to your favorite show
Haven Life Commercial
A custom commercial for a fully digital insurance brand
Grantit
Rebrand for a Fintech startup in Hong Kong
Verizon
A motion system that turn a complex website into a story-driven experience
Bagio
Creative direction for a leather goods brand
Odin Hills
Editorial site for a luxury skiing resort in Japan
Marriott Weddings
Wedding brand identity for Ocean Park Marriott Hotel in Hong Kong
MyBase
Brand identity for MyBase, a co-working space in Hong Kong
Clients
Unicef
Booking.com
Subway
Expedia
Marriott
GEICO
Ad Council
Amazon Music
Affirm
Avis
Venmo
Disney
Discover
Verizon
Universal Studio
Amazon
Haven Life
Unicef Booking.com Subway Expedia Marriott GEICO Ad Council Amazon Music Affirm Avis Venmo Disney Discover Verizon Universal Studio Amazon Haven Life